Bhutan was closed to foreign travellers until 1974. In the first year that Bhutan opened up to tourism, only 287 tourists visited the country. In 2015 the number had increased to 48,800 tourists visiting the country. More than 90% of these are Indian tourists. Bhutan is the unique travel destination in the world. Being such a unique country, it also demands unique rules to be followed. 

The Bhutanese pride themselves on a sustainable approach to tourism in line with the philosophy of Gross National Happiness. Foreign visitors famously pay a minimum tariff of US$250 per day, making it seem one of the world's more expensive destinations. However, this fee is all-inclusive – accommodation, food, transport and an official guide are all provided, so it's not a bad deal. You don't have to travel in a large group and you can arrange your own itinerary.

Bhutan is like nowhere else. This is a country where the rice is red and where chillies aren't just a seasoning but the main ingredient. It's also a deeply Buddhist land, where monks check their smartphones after performing a divination, and where giant protective penises are painted at the entrance to many houses. Yet while it proudly prioritises its Buddhist traditions, Bhutan is not a land frozen in time. You will find the Bhutanese well educated, fun loving and very well informed about the world around them. It's this blending of the ancient and modern that makes Bhutan endlessly fascinating.

So why spend your hard-earned money to come here? Firstly, there is the pristine eastern Himalayan landscape, where snow-capped peaks rise above primeval forests and beautiful traditional villages. To this picture-book landscape add majestic fortress-like dzongs and monasteries, many of which act as a stage for spectacular tsechus (dance festivals) attended by an almost medieval-looking audience. Then there are the textiles and handicrafts, outrageous archery competitions, high-altitude trekking trails, and stunning flora and fauna. If it's not 'Shangri-La', it's as close as it gets.

Environmental protection goes hand in hand with cultural preservation in Bhutan. By law, at least 60% of the country must remain forested for all future generations; it currently stands above 70%. Not only is Bhutan carbon neutral, but it actually absorbs more carbon than it emits! For the visitor, this translates into lovely forest hikes and superb birding across a chain of national parks. Whether you are spotting takins or blue poppies, trekking beneath 7000m peaks or strolling across hillsides ablaze with spring rhododendron blooms, Bhutan offers one of the last pristine pockets in the entire Himalaya.